About
It all began with a little cloth doll named Sarah...

In 2011, I designed a handmade doll as a personalised Christmas gift, never imagining it would lead to a whole collection of sewing patterns loved by makers around the world. After creating my very first tutorial, Sarah Cloth Doll Sewing Pattern I opened my shop in early 2012 — and I still remember doing a happy dance when that first sale arrived!
Since then, I’ve spent years designing soft, whimsical dolls, bears, bunnies, and other sweet softies, all created with beginners in mind. My goal has always been simple: to make sewing feel joyful, relaxing, and achievable for everyone through clear step-by-step photo tutorials.
Nothing makes me happier than seeing the beautiful creations my customers bring to life. You can find inspiration from fellow makers in my GALLERY page
Whether you’re completely new to sewing or simply looking for a peaceful creative escape, I hope my patterns bring you many happy hours of stitching.
Warm wishes,
Elle xx

Want to see the new patterns first?
You can sign up for my newsletter on the following link...
Newsletter
You can sign up for my newsletter on the following link...
Newsletter